Growth Strategist
Core
Designing cohesive customer growth strategies by understanding customer needs at different lifecycle stages and building personalized experiences across email, SMS, and direct outreach to drive engagement, retention, and revenue.
Role type
Senior Growth Strategist (Customer Lifecycle & Experience)
Builds
Customer growth programs, personalized journeys, and automated communication systems
Domain
E-commerce / Customer Lifecycle Management
Deliverable
product features
Required skills
Customer segmentation, lifecycle journey design, A/B testing, marketing automation, data analysis, content strategy, stakeholder management, cross-functional collaboration, strategic planning, experimentation
Preferred skills
AI/ML tools for personalization, account-based marketing, gifting program design
Technologies
Marketing automation platforms, CRM, AI tools, data analytics platforms
Responsibilities
Develop deep customer insights to identify growth opportunities; Design and execute customer journeys across onboarding, repeat purchase, and win-back stages; Build and optimize automated email, SMS, and promotional programs; Create compelling content and coordinate with creative teams; Measure program performance using engagement, conversion, and revenue metrics; Collaborate with Sales, Marketing, and Tech teams to align on growth initiatives.
Seniority
Senior, hands-on IC