Director of Customer Marketing & Advocacy
Core
Lead a strategic customer marketing and advocacy function to scale customer voice, build brand awareness, and drive growth for enterprise segments and AI-native startups using AI-enabled automation.
Role type
Director of Customer Marketing & Advocacy (Strategic IC + Team Lead)
Builds
A unified, AI-enabled customer advocacy engine and global customer community
Domain
B2B Enterprise Software / Cloud Data Platforms
Required skills
B2B marketing leadership, customer advocacy program scaling, AI/automation strategy, cross-functional stakeholder management, executive storytelling, KPI/attribution modeling, team building and hiring
Preferred skills
Marketing to enterprises and startups, AI-enabled advocacy platforms, executive communications, investor/analyst relations, industry thought leadership
Technologies
AI automation tools, customer evidence platforms, marketing analytics tools
Responsibilities
Define the operating model and multi-year roadmap for customer marketing; build an AI engine to find, match, and activate customer voice; lead global strategy for recruiting and nurturing customers; integrate customer proof into brand campaigns and product launches; turn customer insights into product positioning; build and lead a global team; prove business case via KPIs and attribution models
Seniority
Director, hands-on IC with team management
