Lifecycle Manager, Reactivations (all genders)
Core
Design and execute data-driven customer reactivation campaigns across email, SMS, Direct Mail, and app channels to re-engage former customers.
Role type
Senior Lifecycle Manager (CRM & Reactivation)
Builds
Customer reactivation campaigns and strategic CRM initiatives
Domain
Consumer Goods / Subscription / E-commerce
Deliverable
product features
Required skills
CRM channel strategy, A/B testing, data analysis, hypothesis design, cross-functional collaboration, creative asset briefs
Preferred skills
Iterable, AI send decisioning models, subscription models, Direct Mail
Technologies
Iterable, CRM channels (Email, SMS, Direct Mail, App)
Responsibilities
Support development of CRM initiatives for annual strategic plans; Work cross-functionally to map dependencies and refine ideas; Define hypotheses and design experiments; Brief creative development for CRM assets; Execute and support implementation of multi-channel campaigns; Leverage data analysis to evaluate performance and identify trends.
Seniority
Senior, hands-on IC