Director, GLP-1 & Cardiometabolic Product Marketing
Core
Lead product marketing strategy and execution for Omada's new GLP-1 and cardiometabolic health programs, focusing on differentiated positioning, go-to-market planning, and sales enablement for B2B buyers.
Role type
Senior Product Marketing Director (Player-Coach)
Builds
GLP-1 and cardiometabolic health offerings for employers, health plans, PBMs, and benefits consultants
Domain
Digital Health / Virtual Care / Life Sciences
Required skills
B2B product marketing strategy, buyer research, competitive intelligence, positioning, messaging, go-to-market planning, sales enablement, cross-functional leadership, people management, KPI definition
Preferred skills
Healthcare and life sciences experience, virtual care, digital health, health plans, PBMs, pharma
Technologies
None stated
Responsibilities
Develop distinct value stories and positioning for different buyer segments (employers, PBMs, consultants); build pitch decks, discovery guides, and competitive responses; run win/loss forums to translate field feedback into strategy; partner with clinical teams to translate evidence into proof points; manage and develop one direct report; lead launch planning and post-launch optimization for new offerings
Seniority
Senior, hands-on IC with one direct report