Lifecycle Growth Marketing Senior Manager - Onboarding
Core
Set global strategy to turn new subscribers into active, engaged fans using data-driven personalized journeys and AI/LLM analytics.
Role type
Senior Lifecycle Growth Marketing Manager (Onboarding)
Builds
Global onboarding and early-tenure strategies, personalized fan journeys, and scalable lifecycle optimization programs.
Domain
Streaming Video (SVOD) / Anime / Entertainment
Deliverable
production ML models
Required skills
Lifecycle marketing strategy, quantitative analysis, Braze orchestration, AI/LLM query workflows, team leadership, cross-functional alignment, agency management, OKR delivery.
Preferred skills
Experience with anime/entertainment brands, global distributed team management.
Technologies
Braze, LLMs, AI analytics tools
Responsibilities
Define end-to-end onboarding strategy; design and scale personalized lifecycle journeys; establish operating standards for segmentation and real-time triggers; partner with Data Science to optimize performance using AI/LLM tools; lead growth initiatives and OKR delivery; align global strategy across Product, Engineering, and regional teams; build and lead the lifecycle team and manage external agencies.
Seniority
Senior, hands-on IC with team leadership
