Product Marketing Manager
Core
Own product positioning, launches, and sales enablement for cybersecurity ratings and risk management platforms.
Role type
B2B SaaS Product Marketing Manager
Builds
Go-to-market plans, sales enablement assets, and market messaging for security ratings and third-party risk capabilities.
Domain
Cybersecurity / Enterprise Risk Management
Deliverable
product features
Required skills
B2B SaaS product marketing, go-to-market planning, sales enablement, competitive intelligence, market research, cross-functional collaboration, data analysis, CRM/marketing automation tools
Preferred skills
Cybersecurity or risk domain expertise, third-party risk management (TPRM) knowledge, industry analyst relations experience
Technologies
Salesforce, HubSpot, Marketo
Responsibilities
Develop positioning and messaging for security ratings and risk capabilities; lead go-to-market execution for product launches; build and train sellers on sales enablement assets; maintain competitive intelligence and win/loss analysis; conduct buyer and market research; act as voice of the market to product teams; create collateral for CISOs and executives; brief industry analysts; define and report on launch KPIs.
Seniority
Mid-level, hands-on IC