Director, Advertising Sales
Core
Lead sales strategy and revenue growth for AccuWeather's digital advertising solutions, focusing on holding company agency relationships and direct brand partnerships.
Role type
Senior IC advertising sales director
Builds
Digital advertising products, media, data, measurement, and analytics revenue
Domain
Digital advertising, media buying, data analytics
Required skills
digital ad sales, programmatic advertising, first party data, analytics, agency holding company relationships, C-suite relationship management, strategic planning, revenue target achievement, prospecting, client account management, presentation skills
Preferred skills
marketing abilities, programmatic advertising expertise, pitching first party data, building relationships with senior agency decision makers
Technologies
programmatic, first party data, analytics
Responsibilities
Achieve and exceed revenue goals for existing and new accounts; Build and elevate relationships at the highest levels within assigned agencies; Serve as internal voice of the agency customer to shape product and marketing roadmaps; Prospect new business opportunities through face-to-face meetings and presentations; Identify revenue opportunities to grow existing client relationships; Manage client account activities including quarterly business reviews and campaign performance reviews; Contribute to senior-level events and conferences; Collaborate with internal specialists to meet revenue requirements; Lead customer and prospect education initiatives; Operate at the 'tip of the spear' to bring an 'outside-in' perspective on industry shifts; Act as an ambassador and spokesperson for AccuWeather in the advertising community.
Seniority
Senior, hands-on IC