Senior Manager, Lifecycle Marketing
Core
Own Dropbox's lifecycle marketing strategy across onboarding, engagement, retention, monetization, expansion, and cross-sell to deepen customer relationships and drive revenue.
Role type
Senior Manager, Lifecycle Marketing (People Leadership)
Builds
Scalable lifecycle growth programs and operating models for a global SaaS customer base
Domain
SaaS / Subscription / Product-led growth
Required skills
Lifecycle marketing strategy, People management, Customer segmentation, Behavioral triggers, Personalization, Experimentation, Marketing automation, CRM systems, Cross-functional partnership, Business judgment
Preferred skills
Product-led growth (PLG) with sales-assisted motions, Expansion/cross-sell programs, Iterable platform experience
Technologies
Iterable, CRM systems, Marketing automation platforms
Responsibilities
Set lifecycle strategy and roadmap; Lead and develop a team of lifecycle marketers; Build and manage a portfolio of lifecycle programs; Partner with Product Growth, Data Science, and Marketing Operations; Establish experimentation and measurement approaches; Build the operating model for lifecycle marketing
