North America Field Marketer
Core
Lead planning and execution of integrated field marketing programs to support sales priorities, account engagement, and customer growth in North America.
Role type
Senior Field Marketing Manager
Builds
Executive events, partner activations, webinars, tradeshows, and customer engagement programs
Domain
B2B SaaS / Subscription Economy
Deliverable
product features
Required skills
Field marketing strategy, B2B event management, Account-based marketing (ABM), Vendor and budget management, Salesforce/Marketo proficiency, Cross-functional stakeholder alignment
Preferred skills
Experience with demand generation, Program operations optimization, Travel for onsite events
Technologies
Salesforce, Marketo, Knak, Outreach
Responsibilities
Develop and execute regional field marketing plans aligned to business priorities, Manage a portfolio of events from strategy to performance reporting, Partner with Sales to identify priority accounts and build engagement strategies, Coordinate with cross-functional teams and external agencies, Manage vendors, venues, budgets, and purchase orders, Track and optimize program outcomes including pipeline influence
Seniority
Senior, hands-on IC
