Senior Product Marketing Manager, Core (Remote, US)
Core
Drive go-to-market (GTM) strategy, positioning, messaging, and cross-functional execution for Newsela's Core ELA (English Language Arts) curriculum portfolio.
Role type
Senior Product Marketing Manager
Builds
National and state-level core curriculum launches, scalable GTM processes, and sales enablement materials.
Domain
K-12 Education Technology
Deliverable
product features
Required skills
GTM strategy, positioning and messaging, buyer persona development, account-based marketing (ABM), sales enablement, cross-functional leadership, market intelligence, content marketing
Preferred skills
K-12 education buying cycles expertise, district procurement knowledge, thought leadership development
Technologies
None explicitly stated
Responsibilities
Architect and execute end-to-end GTM strategies for national and state-level curriculum launches; define and evolve core positioning and messaging architecture; analyze buyer behavior and competitive offerings to inform product roadmaps; partner with Sales and RevOps to build high-touch ABM strategies; equip sales teams with pitch decks, training, and battlecards; establish and optimize cross-functional GTM processes; develop thought leadership assets and educator resources; measure and optimize GTM performance.
Seniority
Senior, hands-on IC