Senior Analyst, Activation (Amazon Ads)
Core
Design, launch, and optimize retail media campaigns across Amazon, Walmart, and Target to drive client value and business outcomes.
Role type
Senior IC retail media analyst (activation)
Builds
Retail media campaigns and optimization frameworks for brands on Amazon DSP and Sponsored Ads
Domain
Retail media advertising and digital marketing
Required skills
Retail media campaign execution, Amazon Sponsored Ads/DSP management, large product catalog (ASIN) management, data analysis, MS Excel, creative problem solving
Preferred skills
Walmart Connect, Target Roundel, Pacvue, Skai
Technologies
Amazon DSP, Amazon Sponsored Ads, Walmart Connect, Target Roundel, Pacvue, Skai
Responsibilities
Manage campaign strategy and execution across Amazon and other retail platforms; Utilize Criteo for campaigns; Contribute to campaign design and testing frameworks; Collaborate with Media Analytics for reporting and insights; Partner with Client Solutions to translate goals into strategies; Codify and share best practices and optimization frameworks
Seniority
Senior, hands-on IC