Team Lead, Paid Search (All Genders)
Core
Lead the strategic direction and performance of Paid Search for international meal-kit and ready-to-eat brands (HelloFresh, Green Chef, EveryPlate, Youfoodz), acting as the bridge between global strategy and local market execution.
Role type
Senior Team Lead, Paid Search
Builds
Global and local Paid Search campaigns, roadmaps, and frameworks for meal-kit and ready-to-eat brands
Domain
Digital Marketing / Paid Search / E-commerce
Required skills
Paid Search strategy, team leadership, budget management, advanced analytics, cross-functional collaboration, search bidding strategies, campaign optimization
Preferred skills
Google Ads expertise, Bing Ads expertise, tag management, hypothesis testing, consumer signal analysis
Technologies
Google Ads, Bing Ads, Google Sheets, Excel, Performance Max, AI Max
Responsibilities
Adapt and execute global Paid Search roadmaps for international entities; Lead, mentor, and grow a team of search specialists; Manage campaign budgets and optimize performance to hit CAC and ROI targets; Build and manipulate spreadsheets for deep-dive analysis and ad hoc insights; Partner with Brand, BI, CRM, and SEO teams to optimize the consumer journey.
Seniority
Senior, hands-on IC with team management