Senior GTM Technology Administrator
Core
Own the administration, integration, and configuration of the marketing and go-to-market technology stack, with Salesforce at the core, ensuring clean data flow and reliable execution of marketing operations.
Role type
Senior individual-contributor GTM Technology Administrator
Builds
Integrated marketing technology stack connecting Salesforce with automation, routing, and enrichment platforms
Domain
B2B SaaS, Marketing Technology, CRM
Required skills
Salesforce declarative development, marketing automation administration, data integrity governance, lead routing and scoring configuration, stakeholder collaboration, technical documentation
Preferred skills
Salesforce Business Analyst certification, Customer.io or comparable marketing automation platform certification, additional Salesforce certifications (Platform App Builder, Sales Cloud Consultant)
Technologies
Salesforce, Customer.io, Marketo, HubSpot, Braze, Iterable
Responsibilities
Administer and integrate Salesforce with marketing automation platforms; configure lead routing, scoring, and suppression logic; maintain data quality and taxonomy governance; document technical solutions and train end users; utilize AI and automation to optimize configuration and QA processes.
Seniority
Senior, hands-on IC
