Analyst, Performance Marketing (Bangkok Based, relocation provided)
Core
Develop at-scale marketing programs and optimize campaigns across search and display channels to improve customer lifetime value.
Role type
Senior Performance Marketing Analyst (Data-Driven)
Builds
Measurable marketing programs and channels for Agoda's travel platform
Domain
Travel industry, Performance Marketing, Data Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Numerical reasoning, Excel proficiency, English fluency, Data modeling, Campaign optimization
Preferred skills
Data analysis packages (SAS, R, SPSS, Python, VBA, SQL), Digital marketing experience, Academic research experience
Technologies
Google, Bing, Baidu, Naver, Facebook, Twitter, Instagram, SQL, Python, R, Tableau, Microsoft Power BI, Microsoft SQL Server, Pandas
Responsibilities
Experiment with text ads, bidding, and campaign structures on search engines; Test, analyze, and optimize display campaigns on social media; Analyze data from experiments to develop optimization models and build dashboards for account managers.
Seniority
Mid-Senior, hands-on IC
