Senior Data Scientist
Core
Designing data solutions and automated platforms to optimize performance marketing campaigns, budgets, and results for a global B2C marketplace.
Role type
Senior Data Scientist (Performance Marketing & Causal Inference)
Builds
Automated Marketing Mix Modeling (MMM) budget platform, Creative Analytics framework, and predictive targeting/bidding systems.
Domain
Ed-Tech / Performance Marketing / B2C Marketplace
Deliverable
production ML models | dashboards & analysis
Required skills
Causal inference, Marketing Mix Modeling (MMM), A/B testing design, regression modeling, SQL, Python, Incrementality analysis, Machine Learning deployment
Preferred skills
Geo-lift testing, Synthetic control, Difference-in-differences, Databricks, Snowflake, Looker, Apache Spark, dbt, Airflow
Technologies
Python, SQL, Databricks, Snowflake, Looker, Apache Spark, dbt, Airflow
Responsibilities
Collaborate with performance marketing teams to optimize campaigns and budgets; Roll out and automate Marketing Mix Modeling (MMM) using Bayesian statistics; Design and analyze incrementality tests to quantify ROI; Design a unified system connecting MMM and incrementality results; Shape the testing roadmap; Develop Creative Analytics framework and new metrics; Improve targeting and bidding strategies using regression models; Support the Applied AI team in model roll-out and impact analysis; Work with Data Engineering to create scalable data pipelines.
Seniority
Senior, hands-on IC
