Creative Strategy Lead - Copy (Hybrid)
Core
Lead creative strategy for Enova Studios' lending brands by bridging performance data with creative execution and managing a copy team.
Role type
Senior Creative Strategy Lead (Copy)
Builds
Creative strategy, messaging frameworks, and testing agendas for OnDeck, CashNetUSA, and NetCredit.
Domain
Financial services / Performance marketing
Required skills
Creative strategy, copywriting leadership, performance data analysis, team management, testing strategy, stakeholder communication, AI tool fluency, regulated industry experience
Preferred skills
Banking/financial services background, advanced analytics tools proficiency, conceptual thinking
Technologies
Asana, Figma, Adobe Analytics, Meta Ads Manager, Snowflake, Claude, ChatGPT
Responsibilities
Define narrative and messaging direction from performance data; coach and manage a team of copywriters; develop testing strategies and learning agendas; ground campaigns in strategic pillars; present strategic recommendations to stakeholders; contribute hands-on to high-priority copy concepts.
Seniority
Senior, hands-on IC with team leadership