Principal Analyst, Demand Generation - Direct Response & Partner Media
Core
Own lower-funnel acquisition and scaling of direct-response partner media channels to drive high-intent lead generation and revenue.
Role type
Senior IC demand generation analyst (direct response & partner media)
Builds
Lower-funnel leads and pipeline via third-party aggregators, comparison sites, content syndication, and paid webinars
Domain
B2B SaaS marketing, performance media, and partner ecosystem management
Required skills
Global performance account management, direct attribution modeling, CRO experimentation, vendor rate negotiation, CRM integration (Salesforce/HubSpot), web analytics (GA4/Adobe), Excel/data modeling
Preferred skills
LLM-driven discovery strategy, global budget allocation, publisher partnership scaling
Technologies
Salesforce, HubSpot, GA4, Adobe Analytics, Review platforms (G2, Capterra, Gartner)
Responsibilities
Manage strategy across review/comparison sites, content syndication, sponsored email, and paid webinars; Run CRO experiments on landing pages and forms; Negotiate CPL rates and sponsorship packages with global media vendors; Track lower-funnel metrics (Spend, CPL, CPA, CAC, SQL velocity); Audit lead flow and governance with Marketing Operations
Seniority
Senior, hands-on IC
