Senior Marketing Manager (TakealotMORE)
Core
Lead brand positioning, communications, and performance marketing campaigns to grow TakealotMORE membership and drive customer acquisition for a retail loyalty program.
Role type
Senior Marketing Manager (Brand & Performance)
Builds
TakealotMORE membership growth, brand campaigns, and customer journey optimization
Domain
Retail / E-commerce / Customer Loyalty
Deliverable
product features
Required skills
Brand strategy, digital marketing, campaign management, budget management, team leadership, agency management, data analytics, cross-functional collaboration
Preferred skills
Executive stakeholder management, influencer partnerships, performance media strategy
Technologies
CRM, performance media platforms, social media tools
Responsibilities
Develop and lead brand and communications plans; conceptualize and run membership growth campaigns; manage marketing budget and agency relationships; lead and coach a marketing team; collaborate with product and merchandising teams on launches; analyze customer data to optimize channel choices and messaging.
Seniority
Senior, hands-on IC with team leadership