GTM Strategy & Activation
Core
Own GTM readiness across the full customer lifecycle for Okta Secures AI, enabling pre-sales teams to win deals and post-sales teams to deploy, adopt, and expand the product.
Role type
Senior GTM Strategy & Activation Lead
Builds
Messaging architecture, competitive positioning, demo scenarios, deployment playbooks, and customer proof points for Okta Secures AI.
Domain
Cybersecurity / Identity Management / AI Security
Deliverable
product features
Required skills
GTM strategy, messaging & positioning, competitive intelligence, pre-sales readiness, post-sales deployment strategy, cross-functional influence, customer insight synthesis, technical acumen, launch management
Preferred skills
Security or identity experience, experience with AI/agent identity concepts (MCP, Cross App Access), travel readiness
Technologies
Okta Secures AI, MCP, Cross App Access, Enterprise AI deployment platforms
Responsibilities
Build narrative, value proposition, and persona-specific stories for sellers; Develop competitive positioning and objection handling; Equip sales engineers with demo scenarios; Turn deployment patterns into reference architectures and playbooks; Equip partners with standard deployment guidance; Measure impact on win rate, deployment speed, and expansion; Bring customer signal into product roadmap and pricing decisions.
Seniority
Senior, hands-on IC with strategic scope