Senior Product Marketing Manager, IT and AI Transformation
Core
Own audience strategy, messaging, and positioning for CIOs, digital transformation leaders, and IT Operations practitioners to drive net-new pipeline for IT and AI solutions.
Role type
Senior Product Marketing Manager (IT & AI Audiences)
Builds
Acquisition campaigns, field enablement assets, and technically credible content for StackAI by Asana and Asana Service Management.
Domain
Enterprise software, IT operations, AI adoption, tool consolidation, and ITSM modernization.
Deliverable
product features
Required skills
Audience marketing strategy, IT buyer journey mapping, technical content creation, cross-functional partnership, sales enablement, campaign architecture, market analysis, storytelling, data-driven decision making.
Preferred skills
Experience with AI tools and emerging technologies, background in ITSM or developer tools, ability to translate complex technical concepts.
Responsibilities
Own audience strategy and positioning for CIO/IT personas; develop subject matter expertise on enterprise AI and tool consolidation; map IT buyer decision journeys; author technical content across the buyer journey; partner with Product teams to connect solutions to executive priorities; equip sales teams with enablement assets; execute new-logo acquisition campaigns; channel customer feedback into product roadmap decisions.
Seniority
Senior, hands-on IC
