Paid Media Manager
Core
Manage, plan, and execute targeted digital marketing campaigns across paid search, social, and programmatic display channels to drive client growth and ROI.
Role type
Senior IC paid media manager
Builds
Client growth via performance-based digital campaigns
Domain
Digital media, performance marketing
Required skills
Paid Search (Google, Microsoft), Paid Social (Facebook, Instagram, TikTok, Snapchat, Reddit, LinkedIn), Programmatic Display, Campaign Optimization, Data Analysis, Excel (VLOOKUP, Pivot Tables), Client Strategy, Budget Management, Bidding Strategy
Preferred skills
AI in digital marketing, Emerging digital techniques, Process improvement
Technologies
Google Ads, Microsoft Ads, Facebook Ads, Instagram Ads, TikTok Ads, Snapchat Ads, Reddit Ads, LinkedIn Ads, Programmatic Display, Microsoft Excel
Responsibilities
Develop strategies for paid search, social, and programmatic campaigns; Integrate offline customer data with online metrics; Collaborate with creative teams on programmatic and social creative; Oversee and analyze custom client reports; Pitch new services to existing and potential clients; Monitor and optimize campaign pacing, budgets, and bidding.
Seniority
Mid-level, hands-on IC