Senior Manager, Lifecycle Marketing
Core
Build, run, and optimize lifecycle programs (conversion, onboarding, activation, retention, cross-sell) to drive customer engagement, adoption, and revenue growth for restaurant and retail operators.
Role type
Senior Manager, Lifecycle Marketing
Builds
Automated customer journeys, cross-sell programs, and AI-enabled marketing workflows
Domain
B2B SaaS, Restaurant Technology
Deliverable
production ML models
Required skills
Lifecycle marketing strategy, Marketing automation (Marketo), Journey orchestration, Behavioral segmentation, Cross-sell program management, Predictive analytics, SQL, CRM/CDP integration, AI/ML application, Data analysis
Preferred skills
B2B SaaS experience, Product-led go-to-market, Propensity modeling, Generative AI workflows, Modern data stack
Technologies
Marketo, Salesforce, Snowflake, BigQuery, SQL
Responsibilities
Design and launch segmented, behavior-based customer journeys; Manage end-to-end cross-sell programs including audience selection and campaign execution; Implement AI-powered workflows and personalization; Analyze campaign performance and optimize for revenue growth; Collaborate with Product, Sales, and Customer Success teams
Seniority
Senior Manager, hands-on leadership