Principal, Growth Lead - League of Legends
Core
Strategic Growth Lead responsible for developing and amplifying growth strategies for League of Legends by identifying high-value player segments and translating insights into targeted marketing programs across multiple channels.
Role type
Principal Growth Lead (Strategy & Operations)
Builds
Integrated marketing campaigns and personalized player experiences across owned and external channels.
Domain
Gaming / Entertainment / Player Lifecycle Management
Deliverable
product features
Required skills
Growth marketing strategy, audience segmentation, customer lifecycle management, personalization, experimentation design, marketing analytics, stakeholder management, marketing technology expertise, strategic communication, cross-functional collaboration.
Preferred skills
Experience in entertainment, sports, or culture-driven ecosystems, passion for games, deep curiosity about player behavior.
Technologies
CRM systems, experimentation frameworks, advertising ecosystems, owned channels (email, push, web, app stores).
Responsibilities
Partner with publishing teams to develop growth strategies; identify underserved player audiences; translate campaign objectives into channel-specific strategies; lead cross-functional planning; scope and review marketing assets; collaborate with external platform partners; develop personalized player experiences; define measurement approaches; champion experimentation; build trusted relationships across teams; evaluate emerging marketing channels.
Seniority
Principal, strategic leadership with hands-on execution
