Growth Manager - New Apps
Core
Founding Growth Manager driving paid and organic strategy and operations for a portfolio of new B2C AI apps to scale them to millions of users.
Role type
Founding Growth Manager (New Apps)
Builds
New B2C AI apps in mass-market segments (social entertainment, fitness, health, learning)
Domain
Mobile gaming and apps, consumer digital products
Deliverable
production ML models | product features
Required skills
Paid UA strategy, product-led growth, organic growth, ASO, systematic data analysis, cross-functional partnership, industry trend analysis
Preferred skills
Entrepreneurial mindset, high-pace adaptability
Technologies
UA platforms, analytics tools, ASO tools
Responsibilities
Build and own growth strategy running high volume tests across acquisition channels; Partner with creative, product, and development teams; Conduct data analysis to measure channel performance and prioritize initiatives; Identify innovative activations based on competitor strategies
Seniority
Senior, hands-on IC
