[쿠팡이츠서비스] Rider Marketing Team Lead (Performance Marketing)
Core
Lead performance marketing strategy to acquire and grow Eats Delivery Partners (EDP) for Coupang Eats, optimizing CAC and managing the rider supply pool.
Role type
Senior Performance Marketing Team Lead
Builds
Eats Delivery Partner (rider) acquisition and retention systems
Domain
Food delivery / 3-sided marketplace
Required skills
Performance marketing strategy, MMP & attribution tools (Branch, AppsFlyer, Firebase, GA), Full Funnel marketing, CAC & LTV budget management, Agency management, Creative content strategy, Team leadership
Preferred skills
3-Sided Marketplace/O2O/Delivery industry experience, User Decision Journey analysis, ASO/SEO/SEM, SQL, Marketing org building
Technologies
Google Ads, Meta Ads, Branch, AppsFlyer, Firebase, GA, SQL