Director, Membership, Performance Marketing, Media and Budget Reviews
Core
Lead growth planning, budget allocation, forecasting, and performance tracking across brand, performance marketing, lifecycle marketing, and other growth initiatives for Crunchyroll's global anime community.
Role type
Director, Growth Planning & Budget Allocation
Builds
Marketing investment plans, budget allocation models, and performance reports guiding spend toward highest-ROI opportunities.
Domain
Entertainment (Anime/Manga) + Performance Marketing & Growth Analytics
Required skills
Financial modeling, business case development, executive presentations, strategy development, budget management, cross-functional leadership, data-driven decision making, incrementality testing, media mix modeling, AI/ML application in marketing.
Preferred skills
MBA or analytics degree, passion for anime/entertainment/youth culture.
Technologies
Media mix modeling tools, AI/ML platforms for marketing, attribution systems, forecasting software.
Responsibilities
Lead marketing investment planning and budget allocation; Own budget forecasting, tracking, scenario planning, and performance reporting; Build budget allocation models using performance, ROI, and growth goals; Turn cross-channel marketing data into clear insights and recommendations for senior leaders; Partner with channel teams to design incrementality tests and shift spend toward higher-ROI opportunities; Establish and track KPIs including free trial and paid subscriber performance; Lead weekly growth reviews and executive/board-level reporting; Support the use of AI and machine learning in marketing decisions.
Seniority
Director, strategic leadership with hands-on analytical work
