Marketing Data Manager
Core
Own the health, hygiene, and strategic governance of Appian's global marketing database to enable precision targeting and accelerate pipeline velocity.
Role type
Marketing Data Manager
Builds
Global marketing database, segmentation frameworks, automated governance workflows, and executive dashboards
Domain
B2B SaaS / Marketing Operations / Data Governance
Deliverable
dashboards & analysis
Required skills
Marketo, Salesforce, Tableau, data hygiene, segmentation, lead scoring, data governance, GDPR compliance, database health metrics
Preferred skills
Workflow automation, data enrichment, API integrations, enterprise platform experience (ServiceNow)
Responsibilities
Establish and enforce data quality standards with measurable health scores; Architect and execute data hygiene programs in Marketo and Salesforce; Partner with operations teams on lead routing and segmentation; Build executive dashboards for database health and campaign performance; Standardize data capture and taxonomy across systems; Optimize data processes through automation and gap analysis
Seniority
Mid-Senior, hands-on IC