Teamlead Growth Optimisation
Core
Lead growth initiatives by managing audience strategy and ad progression performance to drive acquisition and conversion improvements across key marketing channels.
Role type
Team Lead, Growth Optimization
Builds
Acquisition and conversion performance across marketing channels
Domain
Performance marketing and growth optimization
Deliverable
production ML models
Required skills
Audience strategy, Ad progression, First-party data utilization, Performance marketing, Conversion optimization, Data analysis, Cross-functional collaboration, Team management, KPI tracking, Experimentation
Preferred skills
Experience in data-driven environments, Mentoring skills, Industry tool knowledge
Technologies
Customer Data Platforms, Analytics tools, AdTech platforms
Responsibilities
Manage and support team members across audience strategy and ad progression initiatives, Execute growth initiatives aligned with quarterly objectives, Collaborate with Product, Marketing, AdTech and Analytics teams, Drive data-based decision making by reviewing performance results, Oversee execution of audience strategy and experimentation, Establish KPI tracking and reporting standards, Turn learnings from tests into actionable improvements
Seniority
Mid-Senior, hands-on IC with team leadership