Lead Creative Producer
Core
Lead a team of ~10 to own and scale ad creative strategy, quality, and production systems for a core D2C subscription product, directly supporting User Acquisition growth.
Role type
Senior Lead Creative Producer (Performance Marketing)
Builds
High-performing ad creatives and production workflows for Meta, Google, TikTok, and other ad networks
Domain
D2C Subscription / Performance Marketing
Required skills
Creative strategy & concepting, Performance analysis (hook rate, CPA, ROI), Ad network compliance, Team leadership (producers/designers), Process/systems design, Data-driven decision making
Preferred skills
AI-enabled workflow implementation, Scaling creative production
Technologies
Meta, Google, Microsoft, Snapchat, TikTok, Applovin
Responsibilities
Define creative angles/hooks/formats, Analyze performance data to iterate/retire concepts, Ensure ad quality and policy compliance, Lead and develop creative team, Build production systems and automation, Manage hiring and performance reviews
Seniority
Senior, hands-on IC with leadership scope