Senior Manager, User Acquisition – Paid Social
Core
Lead strategy, execution, and optimization of paid social user acquisition across multiple markets to drive sustainable subscriber growth and marketing efficiency for Crunchyroll.
Role type
Senior Manager, Paid Social User Acquisition (Senior IC)
Builds
Subscriber acquisition campaigns and portfolio strategies across Meta, TikTok, Snapchat, and emerging platforms
Domain
Digital Media / Anime Streaming / Performance Marketing
Required skills
Paid social strategy, full-funnel acquisition, performance optimization, creative testing, cross-functional leadership, agency management, data analysis, investment planning, market segmentation
Preferred skills
Emerging platform expertise, attribution modeling, experimentation design, global growth strategy
Technologies
Meta, TikTok, Snapchat, Analytics tools, Attribution platforms
Responsibilities
Develop and execute full-funnel strategies across social platforms; manage portfolio performance against business outcomes; lead complex cross-functional initiatives; define creative strategy and run multi-market tests; hold external agencies accountable for execution and results; provide subject-matter guidance to marketing professionals.
Seniority
Senior, hands-on IC