Integrated Marketing Manager
Core
Define and deliver B2B marketing strategy for the Greater China Region, supporting revenue goals and shifting advertiser perceptions.
Role type
Senior IC B2B Integrated Marketing Manager
Builds
Local marketing strategies, key initiatives (events, content, trade media), scalable processes for global sales partners
Domain
B2B Marketing, Greater China Region
Deliverable
product features
Required skills
B2B marketing strategy, project management, partner influence, cross-functional leadership, budget management, data analysis
Preferred skills
Pinterest platform experience, social media advertising expertise
Technologies
Social media platforms, trade media, digital platforms
Responsibilities
Define local marketing strategy aligned with global business goals; Develop and own key initiatives across industry marketing, events, and content; Enable global sales partners with scalable processes; Collaborate with local and global teams to localize programs; Measure impact and adjust strategies; Manage budgets, timelines, and resources.
Seniority
Senior, hands-on IC
