Associate Director, Display, Video & App
Core
Lead global acquisition channels (Display, Video, App) for the HelloFresh Group, balancing performance and awareness to drive cost-effective volume growth.
Role type
Senior leadership, multi-channel performance marketing director
Builds
Global Display, Video & App marketing strategy and infrastructure
Domain
E-commerce / Food delivery / Performance Marketing
Required skills
Performance marketing strategy, team leadership (managing leaders), incrementality measurement frameworks, creative testing frameworks, budget allocation, stakeholder management, mobile tracking platforms, cross-channel alignment
Preferred skills
Experience with Google Ads, DV360, MMPs, MMM, peak trading moments, new format testing
Technologies
Google Ads, DV360, MMPs, MMM, regression analysis
Responsibilities
Lead and develop the Display, Video, and App marketing teams; Own global strategy across Display, Video, and App channels; Embed always-on incrementality measurement; Define and launch a unified creative framework; Manage global budget allocation; Own peak and high-demand moments; Drive channel efficiency and close infrastructure gaps; Build scalable infrastructure for team efficiency; Lead senior agency and platform relationships; Test and scale new formats; Drive cross-channel alignment; Coordinate aligned messaging; Enhance measurement integration and tracking
Seniority
Senior, hands-on IC with leadership responsibilities