Lifecycle Marketing Manager (all genders)
Core
Own lifecycle strategy deployment for merchandising or partnerships & retail media to keep active customers engaged with their subscription across 6 brands and 30 markets.
Role type
Senior Lifecycle Marketing Manager
Builds
Customer engagement programs and campaigns for subscription services
Domain
E-commerce / FMCG / Subscription
Deliverable
product features
Required skills
Project management, Creative briefing, Commercial acumen, Data analysis, Cross-functional collaboration, Strategic planning
Preferred skills
Experience in CRM, lifecycle marketing, product marketing, subscription/e-commerce/FMCG environments, Knowledge of German/French/Dutch/Swedish/Norwegian/Danish
Technologies
CRM Operations, Creative tools, Data analytics platforms
Responsibilities
Design and scale lifecycle programs, Partner with Product Marketing and Tech to improve customer experience, Brief campaigns end-to-end to CRM and Creative teams, Adapt global strategy for local markets, Test and optimize campaign performance using data, Track and report on topic area health
Seniority
Senior, hands-on IC