Demand Signals Specialist, GrowthX
Core
Build and activate B2B account and contact audiences using signal-led strategies to support growth campaigns and field marketing.
Role type
Marketing Operations Specialist (Growth)
Builds
Account, contact, and buying-group audiences for activation across marketing channels.
Domain
B2B SaaS / Identity Security / Growth Marketing
Deliverable
product features
Required skills
Audience segmentation, data enrichment, QA processes, B2B GTM platforms, structured data management, cross-functional collaboration
Preferred skills
Clay, Common Room, Salesforce, Marketo, 6sense, B2B buyer personas, SaaS/cybersecurity domain knowledge
Technologies
Clay, Common Room, Salesforce, Marketo, 6sense
Responsibilities
Build account and contact audiences based on strategy; Apply filters, exclusions, and segmentation logic; Prepare audience outputs for activation teams; Conduct audience QA and data quality checks; Partner with campaign and field marketing teams.
Seniority
Junior to Mid-level, hands-on IC