Senior CRM Manager, Referrals (all genders)
Core
Design and execute end-to-end referral customer journeys across Email, Push, and in-product touchpoints to scale HelloFresh Group's global referral program.
Role type
Senior CRM Manager (Referrals)
Builds
Global referral acquisition campaigns and customer activation journeys
Domain
Consumer Goods / Lifecycle Marketing
Deliverable
product features
Required skills
CRM strategy, lifecycle marketing, segmentation, A/B testing, performance optimization, creative direction, localization coordination, data analysis, AI tool adoption
Preferred skills
Referral program experience, multi-market CRM experience, Iterable, Braze, Klaviyo, Salesforce Marketing Cloud
Technologies
Iterable, Braze, Klaviyo, Salesforce Marketing Cloud
Responsibilities
Design end-to-end referral journeys; Develop segmentation strategies; Define communication channel mix and messaging; Coordinate localization with local teams; Monitor campaign performance metrics; Execute A/B testing strategies; Lead adoption of AI tools for campaign automation
Seniority
Senior, hands-on IC