Paid Search Senior Manager
Core
Lead a team to execute and optimize Paid Search campaigns (Apple Search Ads, Google App Ads, Google Search) for the FanDuel Sports product to drive efficient new customer acquisition.
Role type
Senior Manager, Paid Search Marketing
Builds
Production marketing campaigns and user acquisition initiatives for mobile gaming products
Domain
Sports betting and mobile gaming
Deliverable
product features
Required skills
Paid Search campaign management, team leadership, budget allocation, cross-functional collaboration, data-driven decision making, campaign optimization
Preferred skills
App experience, sports and gaming industry knowledge
Technologies
Google Ads, Microsoft Ads, Apple Search Ads
Responsibilities
Lead day-to-day execution and optimization of Paid Search campaigns, identify emerging opportunities for innovation, work cross-functionally on campaign development, build and mentor a team of specialists, manage creative request processes, manage annual/quarterly/monthly budget allocation
Seniority
Senior, hands-on IC with team management