Predicts Acquisition Marketing Manager
Core
Drive new customer acquisition, optimize the end-to-end conversion funnel, and maximize the FanDuel referral ecosystem for the Predicts One App.
Role type
Senior IC Acquisition Marketing Manager (Growth)
Builds
Conversion optimization roadmap, Unified Refer-a-Friend program, and always-on Headline Offer testing.
Domain
Online Gaming / Mobile Wagering
Deliverable
product features
Required skills
Conversion rate optimization, A/B test-and-learn programs, Referral program management, Lifecycle/CRM marketing, Data visualization, Advanced Excel, Stakeholder partnership
Preferred skills
Online Gaming industry experience, Large dataset analysis
Technologies
Excel, Analytics tools
Responsibilities
Own end-to-end "Fix the Funnel" conversion optimization from registration to activation; Design and run rapid test-and-learn programs to lift registration-to-activation conversion; Build and prioritize a conversion-focused roadmap with Product, CRM, and UX teams; Partner with Engineering and Creative to optimize referral performance and reward mechanics; Support the always-on offer testing roadmap and performance grading; Translate complex funnel and referral performance data into actionable insights for leadership.
Seniority
Senior, hands-on IC
