Principal Creative Director, Growth Marketing & Lifecycle
Core
Define creative vision and strategy for Riot's global Growth Marketing to help players discover and return to games.
Role type
Principal Creative Director, Growth Marketing & Lifecycle
Builds
High-performing creative assets for user acquisition and lifecycle marketing across Riot's game portfolio.
Domain
Gaming / Performance Marketing / User Acquisition
Required skills
Creative leadership, User Acquisition (UA) strategy, Performance marketing, Agency management, Global localization, Data-informed decision making, Cross-functional stakeholder management, Emerging media trends, AI-assisted creative tools, Creator ecosystem knowledge
Preferred skills
Experience with globally recognized gaming brands, Creator-led performance marketing, High-volume creative systems, Creative testing methodologies, Regional marketing collaboration, Deep gaming community knowledge
Technologies
Meta, TikTok, YouTube, Mobile ad networks, AI-assisted creative tools
Responsibilities
Own creative vision and operating model for Growth Marketing; Partner with game leads to translate objectives into creative; Develop strategies for paid social, video, mobile, and creator channels; Build scalable creative frameworks for rapid iteration; Lead external agencies and production partners; Establish global and localized creative approaches; Explore and apply AI-assisted creative tools.
Seniority
Principal, hands-on IC with strategic oversight
