[쿠팡] DA 퍼포먼스 마케터 (Display Marketing)
Core
Manage display and paid social platforms to drive incremental growth and achieve GMV/ROAS targets for Coupang's e-commerce business.
Role type
Senior Display Performance Marketer
Builds
Paid social and display advertising campaigns, audience targeting solutions, and performance dashboards
Domain
E-commerce, Display Advertising, Paid Social
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Display marketing, Paid social advertising, Programmatic advertising, Incrementality measurement (Geo-lift, Lift studies), Data analysis, Channel strategy, Campaign management, Audience management, Troubleshooting, Reporting
Preferred skills
E-commerce industry knowledge, Data handling, English fluency
Technologies
Display platforms, Social platforms, Programmatic tools, Analytics tools, Dashboarding tools
Responsibilities
Develop channel strategy and test roadmap with publishers and partners; Execute and optimize campaigns for new customer acquisition and retargeting; Maximize efficiency to meet GMV, ROAS, and new customer acquisition goals; Troubleshoot all ad-related issues; Build reporting and dashboards for decision-making; Design tests to measure incrementality and maximize efficiency; Build audience management infrastructure for optimal targeting.
Seniority
Senior, hands-on IC