Senior Associate, Marketing Strategy - Paid Search (Hybrid)
Core
Own the growth and trajectory of paid search (SEM) and affiliate marketing strategies to drive profitable customer acquisition for Enova's Small Business division.
Role type
Senior Associate, Marketing Strategy (Paid Search & Affiliate)
Builds
Search and affiliate channels for new customer acquisition
Domain
Financial Technology (FinTech) / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid search/SEM strategy, Affiliate marketing management, AI tool adoption, Data analytics (SQL/BI), P&L impact analysis, Cross-functional leadership
Preferred skills
None stated
Technologies
Google Ads, Microsoft (Bing) Ads, Search Ads 360, Marin, Google Analytics/GA4, Adobe Analytics
Responsibilities
Define search and affiliate strategy, roadmap, and growth trajectory; Manage affiliate partner portfolio including recruitment, vetting, and commission structures; Bridge data science and analytics to translate model outputs into channel decisions; Connect channel performance to P&L and unit economics; Champion AI tools for research, analysis, and optimization; Execute hands-on campaign management and testing; Ensure compliance and brand integrity in paid channels; Communicate results and recommendations to leadership.
Seniority
Senior, hands-on IC