Paid Social Specialist
Core
Set-up and optimization of paid social campaigns across platforms like Meta, TikTok, Snapchat, and LinkedIn for client growth.
Role type
Paid Social Specialist
Builds
Paid social ad campaigns and media plans
Domain
Digital Marketing / Performance Advertising
Deliverable
product features
Required skills
Paid social campaign management, A/B testing, data analysis, budget allocation, media planning, Excel/Google Sheets proficiency
Preferred skills
Snapchat, Pinterest, Reddit, Google Ads experience; tooling experience (Smartly, Hunch, Locker Studio, Adverity)
Technologies
Meta, TikTok, Snapchat, LinkedIn, Excel, Google Sheets, Smartly, Hunch, Locker Studio, Adverity
Responsibilities
Set up and optimize paid social campaigns; analyze campaign data and generate reports; design and run A/B tests; monitor performance metrics and align with KPIs; allocate and manage campaign budgets; report on activity weekly, monthly, and quarterly
Seniority
Junior to Mid-level, hands-on IC