Team Lead, Display and Video Marketing

New York, NY, United StatesFull-time$130k2026-10-02 → 2026-11-10

Core

Lead a team of specialists to drive performance across YouTube, Google Demand Gen, and programmatic display/video channels for HelloFresh's US brands.

Role type

First-line people leader, Display & Video Marketing Team Lead

Builds

User acquisition campaigns and scalable marketing operations

Domain

B2C E-commerce / Subscription

Required skills

Team leadership and coaching, Programmatic display/video campaign management, A/B testing and experimentation design, Cross-functional partnership, Data analysis and reporting, Marketing Mix Modelling (MMM)

Preferred skills

B2C subscription/e-commerce experience, Automation and workflow tooling

Technologies

Google Ads, Amazon DSP, AppLovin, The Trade Desk, GA4, Looker, Tableau

Responsibilities

Lead and develop a team of Display & Video specialists, Own the setup and optimization of Display & Video campaigns, Drive a structured testing agenda, Partner cross-functionally with CRO, Creative, Brand, and Product teams, Collaborate with Marketing Analytics and AdTech teams, Identify and close technical or setup gaps, Maintain team documentation and reporting dashboards

Seniority

Senior, hands-on IC with first-line management

About HelloFresh

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Even after celebrating our 10-year anniversary, we continue to see this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy and sustainable options. The