B2B Marketing Specialist

Boston (1001 Boylston Street)Full-time$69k2026-09-18 → 2026-11-11

Hybrid

Core

Own dealer acquisition campaigns across North America, translating business goals into multi-channel marketing programs to drive revenue growth.

Role type

B2B Marketing Specialist (Dealer Acquisition)

Builds

Dealer acquisition campaigns (email, web, in-product, paid social, direct mail) for CarGurus' marketplace.

Domain

Automotive marketplace / B2B SaaS

Deliverable

product features

Required skills

B2B marketing strategy, multi-channel campaign management, data analytics, audience segmentation, budget management, project management

Preferred skills

Marketing automation tools (Marketo, Salesforce, Looker/Omni, Google Analytics), AI agent usage

Technologies

Marketo, Salesforce, Looker, Omni, Google Analytics

Responsibilities

Develop acquisition strategies based on operating plans; manage end-to-end dealer acquisition campaigns; optimize emails, ads, and landing pages; analyze marketing data and conduct A/B testing; segment audiences for personalized messaging; collaborate with Sales and Product teams; manage demand generation budgets.

Seniority

Mid-level, hands-on IC

About CarGurus

CarGurus is one of the largest automotive marketplaces in the world, and the data we generate, what shoppers search for, how prices move, and how inventory turns across the country, is one of our most valuable and differentiated assets. We are investing in how we bring that data to our customers: turning it into products that customers can buy, license, and build on. It's a broad and fast-growing area for us, and we are increasingly embedding this data more deeply and robustly into the products and solutions we bring to market.