Senior Manager, Retention Marketing, DashPass
Core
Define and evolve the DashPass membership marketing vision, translating subscriber growth and retention goals into CRM strategies to drive incremental GOV and Paid Net Adds.
Role type
Senior Manager, Retention Marketing
Builds
High-quality, data-driven cross-channel campaigns (email, push, SMS, promotions, in-app messaging) for DashPass subscribers
Domain
Food delivery / Consumer retention marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Lifecycle marketing, CRM strategy, team management, cross-channel campaign execution, data analysis, stakeholder management, CRM technology (ESPs, segmentation tools), SQL, data tools (Databricks, Sigma), AI tools (ChatGPT, Claude)
Preferred skills
Managing managers experience
Technologies
SQL, Databricks, Sigma, ChatGPT, Claude, ESPs, segmentation tools
Responsibilities
Oversee owned channel marketing campaigns across the DashPass lifecycle; Lead development of annual and quarterly retention marketing plans; Manage and coach a team of Retention Marketers; Oversee testing roadmap for CRM campaigns including segmentation and measurement; Partner with Analytics to develop measurement frameworks; Collaborate with cross-functional leaders to drive operational scale; Use data to define KPIs and optimize marketing programs; Partner with MarTech and Operations to advance CRM infrastructure.
Seniority
Senior, hands-on IC with team management
