Senior Strategic ABM Manager
Core
Design and execute highly targeted, data-driven Account-Based Marketing (ABM) programs for top strategic accounts in the Financial Services industry to drive pipeline growth and accelerate deals.
Role type
Senior Strategic ABM Manager
Builds
1:1 and 1:few ABM campaigns, executive engagement programs, and sales enablement playbooks for Financial Services clients.
Domain
Financial Services / Enterprise Tech / SaaS
Required skills
ABM strategy and execution, Financial Services vertical expertise, cross-functional leadership, data-driven insights and reporting, executive engagement, budget management, mentorship
Preferred skills
Team mentorship or leadership experience
Technologies
6sense, Demandbase, Salesforce, Tableau
Responsibilities
Lead design and execution of ABM campaigns for strategic accounts; Partner with sales and marketing teams to align on GTM strategies; Use analytics tools to monitor engagement and optimize campaigns; Develop executive-level programs for C-level buyers; Drive new ABM tactics and enable sellers with tailored messaging; Support junior teammates with playbooks and insights; Manage and optimize ABM budgets.
Seniority
Senior, hands-on IC with strategic oversight