Senior Associate, Consumer Retention Marketing
Core
Designing and executing end-to-end CRM and retention marketing campaigns to drive customer engagement, order rates, and revenue across DoorDash's core marketplace.
Role type
Senior Associate, Consumer Retention Marketing
Builds
Personalized, scalable cross-channel customer retention programs
Domain
Food delivery / E-commerce / Consumer Marketing
Deliverable
product features
Required skills
CRM strategy, campaign execution, audience segmentation, A/B testing, data analysis, creative ideation, cross-functional collaboration
Preferred skills
SQL, HTML, data visualization, email industry best practices
Technologies
ESPs, marketing automation platforms, Tableau, Periscope
Responsibilities
Create CRM campaign strategy across the customer lifecycle; Build, QA, launch, and optimize retention marketing campaigns across email, push notifications, and in-app messaging; Analyze impact of initiatives on key business metrics; Manage CRM reporting dashboards and make recommendations; Collaborate with Creative, Product, Analytics, and Strategy teams.
Seniority
Mid-level, hands-on IC
