Digital Marketing Manager
Core
Own digital awareness, engagement, and pipeline for Tanium's top enterprise accounts in Japan, converting engagement into qualified leads for the sales team.
Role type
Senior B2B Digital Marketing Manager (Account-Based Marketing)
Builds
Account-based digital programs, localized content, and integrated campaigns for Japan's BFSI and Critical Infrastructure sectors.
Domain
Cybersecurity / Endpoint Management / SaaS in the Japanese market
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B digital marketing, demand generation, ABM, paid search/social/programmatic, MarTech (Marketo, Salesforce), Japanese enterprise buying behavior analysis, transcreation, vendor management, data analytics
Preferred skills
Enterprise software/SaaS marketing, cybersecurity domain knowledge, alliance GTM strategy
Technologies
Marketo, Salesforce, ABM/intent platforms, Yahoo! Japan, LINE
Responsibilities
Build brand awareness and share of voice within named target accounts; drive account-level engagement via intent signals and content consumption; convert digital engagement into qualified pipeline and revenue; plan and optimize paid and ABM campaigns; transcreate messaging for cultural relevance; integrate digital with field and event marketing; manage budget and agency partners; produce localized content; track market insights and test innovative tactics.
Seniority
Senior, hands-on IC