Senior Marketing Operations Analyst
Core
Architect and maintain single source of truth dashboards to enable marketing leadership to monitor performance, forecast pipeline, and allocate budget; translate complex multi-touch attribution datasets into executive-ready narratives.
Role type
Senior Marketing Operations Analyst (Business Intelligence)
Builds
Executive-grade dashboards and strategic analytics reports for global marketing operations
Domain
B2B SaaS / AI-Powered Process Automation / Marketing Technology
Deliverable
dashboards & analysis
Required skills
Business intelligence and dashboarding, SQL, B2B marketing platforms, CRM environments, data extraction, executive reporting, data governance
Preferred skills
Multi-touch attribution modeling, web analytics platforms, third-party marketing analytics tools, enterprise platform experience
Technologies
Tableau, Power BI, Looker, Salesforce, Marketo, Google Analytics 4, Adobe Analytics, HockeyStack, Marketo Measure, DreamData
Responsibilities
Architect and maintain BI dashboards for marketing leadership; execute advanced SQL queries to synthesize data from CRM and marketing tech platforms; lead triage and delivery of ad hoc analytics requests; train team members on self-service analytics; collaborate with IT, RevOps, and finance on data integrity.
Seniority
Senior, hands-on IC