Head of B2B Marketing
Core
Build the first dedicated B2B marketing leadership function for Zopa for Business, focusing on Retail Finance, Payments, Partnerships, and Auto Finance to drive repeatable commercial growth.
Role type
Head of B2B Marketing (Strategy & Capability Building)
Builds
B2B marketing strategy, demand engine, partner/channel marketing, and a scalable marketing function for Zopa for Business.
Domain
Financial Services (B2B)
Required skills
B2B marketing strategy, demand generation, partner/channel marketing, sales enablement, product marketing, market/competitive insight, team building, operating rhythm design, stakeholder alignment.
Preferred skills
AI-centric execution, early-stage environment experience, multi-faceted proposition management.
Technologies
AI tools for marketing execution.
Responsibilities
Define B2B marketing strategy, priorities, annual plan and budget; Identify sectors, audiences, and opportunities using customer and market insight; Build an integrated demand engine across awareness to sales handover; Own partner, channel, and strategic partnership marketing; Create coherent buyer and partner experiences; Build and lead a growing B2B marketing function in an early-stage environment.
Seniority
Senior, hands-on IC (First-in-role builder)
