Senior Manager, Loyalty & CRM
Core
Owns the end-to-end strategy for SG Rewards and the full CRM ecosystem (email, push, SMS, in-app) to drive member frequency, retention, and lifetime value for sweetgreen.
Role type
Senior Manager, Loyalty & CRM Strategy
Builds
Loyalty program mechanics, CRM audience strategies, lifecycle journeys, and martech roadmap
Domain
Food & Beverage / Consumer Loyalty & CRM
Required skills
Loyalty program ownership, CRM strategy, customer analytics (SQL, BI), experiment design, financial acumen, cross-functional leadership, team management
Preferred skills
Experience with Braze/SessionM/Hightouch, modern data stack (Snowflake), decisioning concepts (Next Best Action), restaurant/retail background
Technologies
Braze, SessionM, Hightouch, Snowflake, SQL, BI tools
Responsibilities
Define loyalty program value proposition and mechanics; sequence loyalty with marketing calendar; optimize offer logic and discount ROI; define CRM channel roles and segmentation strategy; lead lifecycle program concepts; own martech roadmap and vendor strategy; manage team hiring and development; drive cross-functional alignment
Seniority
Senior Manager, hands-on IC with team leadership
